First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.
But why is guest posting important?
Well, Google is increasingly attaching authority to not just websites, but individuals as well.
For instance, if Elon Musk were to write an article about building electric cars on a completely new, unranked domain, Google would want to rank the article higher. The domain might not have any authority signals, but Musk’s individual authority makes the article worth being on the front page.
This idea aligns with Google’s mission: to provide value to users. This mission is so important that Google even penalized Wall Street Journal when it stopped providing value.